Blog
3 Things to Know Before Pitching’s a GO
When you think about “pitching the media,” what comes to mind? Finding a journalist’s email or social page and sending a message? Calling the local outlet’s news desk? Before either of those steps happen, there are three essential tasks that can make your pitch stand...
Three Steps to Hitting the Curveball (Questions)
During my time as a reporter, I could always recognize “the look.” That magic cocktail of nerves, uncertainty, and downright panic in the interviewee. “The look” meant that whoever I was interviewing had no idea what to say next. That doesn’t mean they didn’t keep...
Henrich Communications wins big at 2025 MarCom Awards
Henrich Communications wins two Gold MarCom Awards for strategic media placements and thought leadership storytelling. Discover how this woman-owned PR firm drives impact.
Spooky: Getting Ghosted in PR
Even in the month of October, getting ghosted in media relations is no treat! So, how common is ghosting and what can you do when it happens? Getting ghosted – when someone, for no apparent reason, stops communicating with you altogether – is never enjoyable. It can...
Nonprofits Turning to Storytelling to Develop Donors
Nonprofits play a vital role in our society. From providing critical services to at-risk and underserved populations to raising awareness about key issues, the vast majority of 501c3 organizations dedicate their time and resources to improving the lives of others. ...
First Impressions: Making Media Moments Count
First impressions are not everything. But they do mean a lot. When working with a member of the media for the first time, a positive first impression not only sets the tone for how that interview might go. A positive first impression sets the tone for whether that...
Make the Most of Your Post
2004. A year that would change the landscape of small businesses forever. When Facebook was founded that year, I doubt that Zuckerberg could foresee the dominoes that would fall and lead to the social media-dominated society we live in today. The changes didn’t happen...
A Day in Public Relations
Discover the top three daily tasks of a public relations professional: newsjacking, media relations, and client communications.
The Pandemic’s Over. 3 Ways to Zoom Better.
I’m about to ask you to do something you won’t want to do: Think back to March 2020. Schools started closing for “just two weeks.” Public transit slowed or shut down. Most workers earned the moniker “non-essential.” And who knows how many of us signed up for a Zoom...