Who Watches the News? Your AI Chatbot

Who Watches the News? Your AI Chatbot

During my 15 years in TV news and five years in public relations, I’ve heard different versions of the same question about relevance.   Sometimes the questions come from well-meaning but poorly filtered friends. Other times, prospective clients simply want to better...
You’re in the News. Now What?

You’re in the News. Now What?

The public relations strategy and pitching paid off: You’re in the news. Congrats! But appearing on a podcast, placing an op-ed, or earning a feature story is not the finish line. Yes, you’re in the news. But what’s next? Use these four steps as a guide to help make...