Nonprofits play a vital role in our society.

From providing critical services to at-risk and underserved populations to raising awareness about key issues, the vast majority of 501c3 organizations dedicate their time and resources to improving the lives of others. 

None of that can happen without funding, even for the most efficient and lean organizations. And the funding landscape has changed dramatically this year.  

On the government side, policy changes caused billions of dollars in federal grants to be frozen, cut, or otherwise not awarded. On the private donor side, the Fundraising Effectiveness Project released a Q1 2025 report in July showing that while large gifts drove an overall increase in year-over-year donations, the number of donors declined 1.3% year-over-year – a sign of how economic uncertainty impacts small donors. 

So, what can nonprofits do to connect with supporters’ gifts? Reach them through their hearts. 

The Associated Press recently published a report – “Nonprofits face a tough funding landscape. They hope better storytelling will bring more donations” – highlighting the role that compelling, high-quality documentary videos play in humanizing nonprofits’ impact and drawing people in to help.  

At Henrich Communications, we’ve seen the same trends this year with our public relations work in earned media.  

Seeking new audiences and donors, nonprofits are partnering with us to learn how to best leverage their stories.  

By developing and securing op-eds that lead community and national conversations, and earning feature news stories that humanize and highlight the nonprofit’s impact across TV, radio/podcast, and newspaper and digital outlets, these critical organizations are expanding their presence and reputation.  

News coverage helps these worthy organizations reach new eyes, minds, and hearts. Importantly, the publicity provides third-party validation of the nonprofit’s impact. Those articles can then serve as important collateral for the development team to leverage as touchpoints with all levels of donors, including high net-worth supporters. 

Nonprofits face a challenging landscape without a clear light at the end of the tunnel. Improved storytelling – to the right audience, at the right time – can provide that spark.  

Interested in partnering with Henrich Communications to boost your public relations and storytelling efforts? Reach out for a complimentary consultation today!