Public Relations

Every organization has a story to tell. HC dives in headfirst, partnering with clients to shape, share, and own their stories.

That starts with sound strategic planning right at project kickoff. We sit down with clients, ask questions, and research the industry landscape. Through this process, we identify not only who we’re trying to reach but why. And that gets us to how.

Our public relations planning process ensures that every media outreach and public engagement tactic supports and advances clear objectives and overall goals.

Earned and owned media form the foundation of HC’s strategic plans that reach and move these key audiences to action. We secure news and content coverage across all media, write and place meaningful thought leadership that drives conversations forward, and connect compelling social media content with followers and influencers.

Whether the goal is to grow brand awareness, position executives as industry thought leaders, navigate or prevent a potential crisis, or reach and inspire potential customers and donors – or any combination of these and other goals – strategic public relations services from HC’s media industry insiders deliver measurable results.