Results
Spotlight
Case Study: Raising Grassroots Nonprofit’s National Profile & Millions in Donations
The Ask
In 2022, Russia’s all-out invasion of Ukraine caused a humanitarian disaster. Common Man for Ukraine, a grassroots nonprofit bringing food and relief supplies to Ukraine’s children of war, turned to Henrich Communications to shape and share their story, developing the organization’s brand identity, messaging, communications infrastructure, and public presence.
Startup nonprofits face a variety of challenges as public interest in their cause wanes, economic conditions change, reliable funding sources vary, and media relations and social media become increasingly complex yet vital tools for fundraising. Henrich Communications sought to build a foundation of public, media, and third-party validation that Common Man for Ukraine could leverage to maintain and grow its fundraising and humanitarian work.
The Strategy
The Henrich Communications team developed a multi-faceted earned and owned media approach for the nonprofit Common Man for Ukraine, which included directing media relations, thought leadership development, social media strategy and execution, establishing and writing a weekly newsletter, and conducting media training for the organization’s co-founders.
By first building consistent messaging and securing a regional media coverage footprint, HC helped Common Man for Ukraine establish itself as a viable resource for national and international news outlets. HC then partnered with Common Man for Ukraine’s co-founders to develop and establish their influential thought leadership voice that guides the national conversation on delivering humanitarian aid to the war-ravaged country of Ukraine. HC also teamed with the client to facilitate positive experiences with journalists, ensuring Common Man for Ukraine’s subject expertise would be seen as accessible and welcome again and again on their platforms.
The Result
Since the ongoing partnership launched in 2022, the Henrich Communications team has secured more than 2,000 media mentions for Common Man for Ukraine, reaching an estimated audience of more than 800 million people. This publicity has contributed to fundraising totals topping $4 million and increasing the nonprofit’s donor base to more than 4,000 individuals, foundations, and corporate supporters.
Notably, Henrich Communications has earned Common Man for Ukraine consistent national and regional media coverage, including a cover story in USA Today, a feature from Ukraine on the CBS Evening News, multiple op-eds published in Newsweek, as well as widespread and consistent New England TV, newspaper, radio, and digital media coverage. Henrich Communications also helped secure Common Man for Ukraine’s entrance into the Clinton Global Initiative’s Ukraine Action Network.
And the work continues.
Snapshots
Commonwealth
In 2024, Commonwealth, a national nonprofit building financial security and opportunity for financially vulnerable people through innovation and partnerships, turned to Henrich Communications to elevate and advance the company’s Executive Speaking Program.
Tasked with securing high-profile and strategically impactful speaking opportunities, Henrich Communications swiftly rose to the challenge in earning Commonwealth a highly coveted spot to announce a Commitment to Action at Clinton Global Initiative’s 2024 Annual Meeting in New York City.
David’s Bridal
Wedding and special occasion retail leader David’s Bridal has partnered with Henrich Communications since 2021 on a variety of communications coaching and media relations solutions.
HC has held more than 150 group and one-on-one professional development sessions with David’s Bridal leaders, including focuses on media training, confident communications, and executive presence coaching. HC has also supported David’s Bridal’s regional media goals through targeted TV market pitching.
Rafi Nova
Family adventure accessories brand Rafi Nova partnered with Henrich Communications in 2022 to provide messaging and media relations services for the company’s Be Kind Needham campaign.
The outreach resulted in Rafi Nova’s placement on Boston’s top-ranked evening TV news broadcast and the desired boost in target audience engagement.
Decodis
Henrich Communications worked in 2022 on the public relations team supporting social research leader Decodis.
Together, HC developed foundational messaging, media relations, and thought leadership strategy as the company sought to expand partnership opportunities into new markets. Highlights included an op-ed placement in Fortune Magazine.
Bonterra Organic Estates
With a series of important media, investor, and partner opportunities coming up in 2023, Bonterra Organic Estates – America’s number one organic winery – brought in Henrich Communications for group and one-on-one intensive spokesperson and confident communications coaching sessions.
HC customized each approach to prepare each individual leader to excel in their unique engagement, ranging from media interviews and podcast hosting to wine tastings with prospective investors placement in Fortune Magazine.
Strategies for Youth, the national nonprofit policy and training organization dedicated to ensuring best outcomes for youth interacting with law enforcement, realized an immediate increase in media placements and brand awareness after teaming with Henrich Communications in 2025. HC’s dynamic public relations approach centers on thought leadership, expert interview placement, and earned feature stories for the organization’s impactful programming – reinvigorating dormant partner relationships and opening leads into new markets for the group’s training sessions and policy influence.
Strategies for Youth
Daniel's Table
Amid a capital fundraising campaign, local nonprofit and free food resource Daniel’s Table partnered with Henrich Communications for public relations services to reach and inspire new supporters.
Within weeks, HC secured Daniel’s Table significant media coverage for its highly targeted audience. Newspaper coverage, placement of a conversation-shaping op-ed, and multiple TV news features in the Boston media market renewed the public’s awareness of and support for this community pillar.