With the recent Henrich Communications website rebrand and relaunch, the team had a discussion about what new approaches we’d like to take on and what made sense for our company.

Naturally, the topic of finally starting an HC blog came up. For us, it was quickly put on the “yes” list because, well, it’s a great PR tactic. After all, it’s why we often recommend blogging to our clients!

1. OWNING YOUR STORY
When you’re blogging for your company or your brand, you platform your message in your own voice. In short, you are the driving force in your own story, no media outlet filters required. Blogging gives you the power to market yourself in the exact way you want for your audience. No one gets to edit the message. And that is a powerful thing.

2. THOUGHT LEADERSHIP
Writing a blog also gives you the opportunity to share your knowledge and passion about a topic. You can prove yourself a thought leader in a landscape that could otherwise be hard to break through. With your words, your blog enables you to inspire and connect with an audience, developing you and your organization as a trusted authority on a topic.

3. DIGITAL FOOTPRINT
Blogs updated at a regular pace – whether you post weekly, monthly, or however often you and your team decide is sustainable – help your organization’s website get noticed! The new posts create fresh content on your site that holds the power to boost your SEO and improve how often your target audience finds you.

Yes, the idea of blogging may feel scary or overwhelming at times. After all, it’s a time commitment! But the pros for your business greatly outweigh the cons. Entering into the blogosphere gives you the opportunity to spread your message to a new audience – elevating your thought leadership, increasing your digital footprint, and shaping, sharing, and owning your story. And here at Henrich Communications, we’re all about sharing stories.

Need help starting your organization’s blog? Connect with Henrich Communications today!